My Story
My brain is just wired for this stuff…
After managing millions of dollars in paid advertising, helping multiple entrepreneurs grow their businesses to exceed the million dollar revenue mark, and teaching 100’s of insurance agents how to become self-sufficient at generating their own exclusive leads…
I can honestly say: I’m really really good at this marketing thang.
The truth is, I wasn’t born into knowing how to do any of this stuff. I didn’t start out with the fancy marketing degree, business connections, or even consider myself “techie” (nope- not at all!).
I started out with the dream to work for myself, the determination to figure it out, and the stubbornness to always get back up again after I fell.
When I first started learning Facebook Ads (in 2015), it was not love at first sight. (In fact, I kinda low-key hated it.)
And then, I experienced my first “Data-High”. Yes, it’s a thing! When you know how to read the data, it will tell you exactly which variables to adjust to get amazing results. Interpreting, diagnosing, and then executing power optimizations is exciting!
When you combine that with my natural curiosity of figuring out what drives human behavior… something big clicked.
I fell in love with helping my clients authentically connect with their dream audience.
Marketing doesn’t have to be sleazy (Bromarketers: You can’t sit with us!). In fact, I believe the strongest foundation to a business is honesty and trust.
I help entrepreneurs and insurance agents SHINE in this digital world by getting in front of the right audience, generating dream leads, and establishing trust with their prospects.
Explore Working With Shauna
Generate Exclusive Insurance Leads
Shauna specializes in helping Insurance Agents generate exclusive leads in all LOBs (ACA, Medicare, Final Expense, Life, etc).
She’s helped 100’s of agents become fully self-sufficient at generating their own leads who self-schedule. Discover how she can help you do the same.
Full Ad Management & Consulting
Unlock a steady flow of highly targeted leads, optimize their customer journey, and increase sales
Explore if full ad management, an ad audit, or consulting is right for you.
I would have saved $10 ,000 if I knew about Shauna’s course for Insurance Agents...
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Rosalyn Rosales
Insurance Agent
I would have saved $10,000 if I knew about Shauna’s course for Insurance Agents a few years ago.
Insurance Click To Close is completely different from any other ads course and has exceeded my expectations. I actually enrolled begrudgingly because I have invested thousands of dollars trying to run my own ads and have even hired people to run my ads.
This is the first time I’m actually seeing results.
The course teaches you step by step everything you need to know to run a campaign properly. Shauna is incredibly detailed. I have never seen a course that truly breaks down everything step by step in such an easy to follow manner.
Even if you are brand new to running ads, you will be able to start from scratch and follow this course.
I love that every part of this strategy is able to be duplicated for all parts of my business. I started with ACA ads (and my cost per leads immediately were 70% LOWER than ever before). Now I will start using this strategy for all my other lines of businesses (Medicare, life insurance, supplemental health, insurance for kids).
I only wish I knew about this course earlier because it is going to help me change my business and reach my goals faster.
Rosalyn Rosales
Insurance Agent
Insurance Click To Close is unlike any other course or YouTube training I've ever seen.
This course is incredibly comprehensive compared to all other courses on the marketplace.
Shauna shares detailed information that I have never heard before in any other course. I have previously ran my own Ads without much success. Now, I know how to manage my marketing long-term and am able to predictably scale.
I highly recommend this course and am incredibly excited about the long term benefits from Luis and Shauna. I did not expect for this course to actually last long-term. Shauna keeps the course updated and it’s something I can always go back to.
I love that this course shows you how to set up campaigns to reach your specific goals with your specific line of businesses (Medicare, ACA, Final Expense- and even if you are running ads in different states or all at the same time).
This course is very user friendly and easy to follow.
Shauna is incredibly supportive and greatly cares about our success. This course is truly different from any other course or training I’ve ever seen.
Kevin Roberts
Insurance Agent
I'm so glad a colleague recommended Shauna! I stumbled into Facebook ads during the pandemic...
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Nadia Colburn - Ph.D., RYT200
I'm so glad a colleague recommended Shauna! I stumbled into Facebook ads during the pandemic when prices were low and started to run some ads in a haphazard manner. When the prices went up, I wasn't sure they would keep working.
I hired a few people to help, but none filled me with confidence. And then a fellow entrepreneur recommended Shauna.
I first started with an Ad Audit. Shauna made some tweaks to the ads and explained to me what some of the data meant. The ads very quickly began to improve.
I then decided to start working with her as an ongoing consultant for my ads and other aspects of my funnel. We have now been working together for several years. It’s so nice knowing I have someone that genuinely cares about my business and is so knowledgeable by my side.
I feel very lucky; Shauna's ultra competent and also a pleasure to work with and a lovely person.
Nadia Colburn - Ph.D., RYT200
I actually had Shauna perform a Facebook Ad Audit while I had another Facebook Ad ...
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Kyle Kittleson
I actually had Shauna perform a Facebook Ad Audit while I had another Facebook Ad Consultant Company managing my account and running ads. I had questions about what exactly was happening with my ads and why certain decisions were being made.
Shauna performed the audit and immediately helped clarify certain issues. She gave clear direction on what steps should be taken next and how to communicate to my current Facebook Ad Consultant.
About 2 months later, things did not improve with the other Facebook Ad Company- in fact- things got very unprofessional. They (without communicating with me) stopped checking on my ads and left several up and running.
I reached out to Shauna requesting her assistance again and she responded immediately to my email. She helped me take back control over my Ads Manager and completely remove the other company from having access. Having someone that knows what they are doing, communicates clearly, and you can trust is so important- Shauna is all of these things and more.
Kyle Kittleson
Shauna has become our company’s go-to consultant when we need direction and feedback on optimizing...
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Carrie Martz
CEO & Founder - Clean Light Laboratories
Shauna has become our company’s go-to consultant when we need direction and feedback on optimizing our website, creating a funnel, email marketing, and social media strategy.
Shauna breaks all things digital down in a way that I’m able to understand and grasp. I can tell she genuinely cares about our company’s success and keeps our goals in mind. Her advice is always full of concrete steps and she always aims to cut costs wherever possible
As a business that is just starting to really scale, I am thankful to have her as a consultant anytime I need an expert’s direction in the online world.
link to website
Carrie Martz
CEO & Founder - Clean Light Laboratories
Before working with Shauna, I had spent thousands of dollars with companies and “specialists”...
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Shannon O'Dowd
Before working with Shauna, I had spent thousands of dollars with companies and “specialists” only to have no real progress, just a lot of promises. I was frustrated to the point of wanting to give up.
However after the first call with Shauna, I instantly felt completely taken care of. Her consulting provided me with actionable steps and a clear roadmap to get to my goals.
Shauna’s grasp of funnels, Facebook ads, email marketing, webinars, and digital courses truly make her a one-stop shop when it comes to digital marketing needs. Shauna really knows her stuff and does a great job of breaking down her approach and tactics in ways I could understand. I love working with her and will continue to for years to come. She is truly the best!
Shannon O'Dowd
In the past, I tried to DIY my Facebook ads. It was so overwhelming and confusing, and my novice attempts never resulted in measurable ROI.
Shauna made the entire process enjoyable. She knew how to speak my language when talking about things like pixels, audiences, and A/B testing. She took the lead in helping me create ads I loved and that really represented my brand. She eliminated eliminated all the guesswork of trying to figure out who to target, when, how often, or for how long.
Making an investment in Facebook ads can be scary, and that’s why it’s truly worth spending a bit more to hire an expert to take the lead. Shauna showed me that ads can deliver a solid ROI when you really know what you’re doing.
link to website
Becky Mollenkamp
Business Coach
Working with Shauna on my FB/IG ads has been wonderful! She helped me tweak ...
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Alyssa Johnson
Working with Shauna on my FB/IG ads has been wonderful! She helped me tweak my ad copy and images so that they better resonated with my audiences. She also provided regular updates on my ads and how they were performing. When Facebook turned off my ads for various reasons, she worked diligently with Facebook's support folks to get my ads turned back on in a timely manner.
Shauna was so easy to work with! She was extremely communicative, she went out of her way to ensure my ads performed to the best of their abilities, and she provided comprehensive data illustrating how my ads performed.
I would absolutely recommend working with Shauna for any ad needs!
Alyssa Johnson
"Shauna is the definition of the Consummate Professional: ‘The Consummate Professional is recognized for their...
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J. Graves Theus - Attorney At Law
"Shauna is the definition of the Consummate Professional: ‘The Consummate Professional is recognized for their uncanny talent at the chosen profession. Their no-nonsense attitude has allowed them to hone their skill to an almost supernatural degree, to the point their name becomes synonymous with excellence in their line of work.’
Shauna and the Social Waves Media Team have truly mastered their craft. In addition to managing all of our paid advertising campaigns, I have also depended on their expertise for consulting on our entire digital marketing funnel. Shauna is incredibly responsive and I completely trust her judgment."
J. Graves Theus - Attorney At Law
"Shauna has been my ads manager since 2018. While working with her, my annual revenue grew ...
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Ela Thier - CEO
"Shauna has been my ads manager since 2018. While working with her, my annual revenue grew over 10X. She met me when I was a 5-digit operation, and worked with me in building what is now a 7-digit business. There are many ways to grow a business, but in my case paid ads have been the only source of growth.
Shauna also transitioned me from relying solely on Facebook and Instagram ads to adding YouTube ads to our arsenal. This transition doubled my growth. The fact that Shauna is a one-stop-shop that handles these two very different spheres is beyond rewarding.
Shauna doesn't just strategize and implement the complex mechanics of ad management. She shows up fully and personally invested, and she passionately offers honest input on every step and detail.
Given that paid ads have been the blood life of my business, I can't overstate the relief and excitement that comes with having a helper, a mentor, and a partner."
Ela Thier - CEO
A Few Fun Facts
- I founded Social Waves Media in 2017.
- I live in Tampa, Florida with my husband and 3 fur babies.
- I love everything having to do with the ocean (you could have probably guessed that!).
- I’m a natural mixologist and especially love making interesting margaritas.
- I’m a girly girl- but love the days I can just work in sweats and a bun.
Free Training For Insurance Agents
How To Generate Your Own Exclusive Leads Who Schedule Their Appointment With You